Turn user research into insights
— without the busywork
Qualitive helps you analyze interviews faster with best-in-class transcription, deep AI analysis, and a tool so simple you’ll actually enjoy using it.
No credit card needed - no strings attached
So easy you don’t need training
Most research tools are powerful — and painfully complex.
Qualitive is different. Upload your recordings, and you’re guided from raw data to insights in just a few clicks. No manual setup, no confusing workflows, no heavy configuration.
Ease of use
Designed to be super intuitive, way less bloated than competitors.
Accurate transcriptions
Our transcription is best-in-class
- far better than what you’re used to.
Deeper AI analysis
Designed around AI functionality to its core, it can analyze user research thoroughly in minutes
Affordability
We believe user research tools should be accessible to everyone - not just big corporations.
Here’s what our users say
“It’s pretty wild that you can upload a video, and it delivers themes, quotes, personas, and so on.”
- Julie, Senior UX Designer
“I think the interface is nice and intuitive, and it’s quick to structure your research projects and make a research plan.”
- Clara, Senior Product Designer
It's a REALLY cool tool!
- Christian, Product Manager
From interview to insights in minutes
Upload your recordings
Audio or video — Qualitive handles the rest.
Review transcripts & analysis
Automatically structured, searchable, and linked to sources.
Explore, reuse, and share insights
Ask questions, surface themes, and build a living research repository.
Let us do the heavy analysis work so you can focus on talking to customers
Here’s what Qualitive will help you with
Writing a research plan
Based on a short research brief you can automatically get a full research plan including methodology and interview questions
Analyzing user research data
Our AI engine will analyze your research data and provide detailed references that makes it easy for you to deep-dive into your data
Centralizing user research
Have all your research data in one place- not scattered around the organization
Searching your entire repository
Get easy & detailed insights across research projects by asking the AI assistant
Recruiting users
Design your own recruitment widget and insert it on your own website or app to recruit users
Managing your user panel
Manage your user panel with contact information, demographics and consent documentation
Anonymizing data for GDPR compliance
Automatically anonymize or delete sensitive user data for GDPR & HIPAA compliance
Sharing research insights
Share research insights in a super concise format with your stakeholders by sending a link
Collaborate with stakeholders
Capture comments from stakeholders
and get a discussion going
Spend time talking to your users - not on analyzing data
Spend time talking to your users - not on analyzing data
Get started for free
Get started with Qualitive for free
— no credit card needed.
No strings attached.